Famous for her brunette locks, Kendall Jenner has dramatically changed up her look, transforming into a blonde bombshell.
The young model debuted her brand new look for her new Pepsi MAX ad which she was seen filming in Bangkok, Thailand for their new Live For Now moments campaign.
Sporting an icy blonde shoulder length style, the 21-year-old filmed the short film and it was later revealed that the look is not permanent – it is in fact, a wig.
Unlike her sisters khloe, Kim, Kylie and Kourtney, Kendall has never dyed her natural dark hair.
Kim has bleached her hair on numerous occasions, most notably her three-hour ash white transformation while in Paris for Fashion Week that incidentally made her hair fall out.
The last time Kendall had a blonde moment was on the catwalk for Balmain Autumn/Winter 2016 collection.
She once again wore a wig which saw Kendall have long, blonde flowing waves with dark roots while her model friend Gigi, swapped her lighter locks for darker.
Kendall’s new Pepsi MAX ad sees her walking outside along with a group of people protesting in streets.
‘I am thrilled to join the legendary roster of icons who have represented their generations and worked with Pepsi,’ Kendall said.
‘The spirit of Pepsi – living in the ‘now’ moment – is one that I believe in. I make conscious effort in my everyday life and travels to enjoy every experience of today.’