The Duke and Duchess of Cambridge's latest post is announcing William's Heads Up campaign in partnership with the Football Association, who will be launching a "new comprehensive guidance for coaches and managers, which will help all FA affiliated adult clubs supporting the mental wellbeing of their players."
The post reads: "Today at @HendonFC The Duke of Cambridge discussed the new guidelines with Hendon FC coaches — how it can support them in identifying the signs of mental health issues, and offer support and signposting where needed to help improve the mental wellbeing of players."
Other notable posts were the Cambridge family portrait which showed the family (sans Prince Louis) arriving at the elite Lonon prep school to see Charlotte off on her first day.
Currently, William and Kate have roughly 600,000 more followers than the Meghan Markle and Prince Harry's account - @sussexroyal - with the Duke and Duchess of Sussex boasting 9.4 million followers on the social media platform.
WATCH: Princess Charlotte's first day of school