Celebrity chef was trying to wish his wife a happy birthday but the photo he posted has been attacked by followers who don't agree with the family's choice of baby carrier.
In the picture, which Jamie posted in celebration of his wife's 42nd birthday, Jools is carrying their youngest child River in a front-facing baby carrier.
Now followers are concerned the carrier may be bad for the baby's hips.
'River doesn't look particularly cosy in that pic. Should never front face,' wrote one reader.
'I agree not a good choice of carrier .. I know you educate about food ... but let others educate u about ergo carriers,' said another.
Others jumped to Jools's defence saying the carrier was perfectly safe.