The 47-year-old Studio 10 host called the protest 'dumb' and suggested that Hollywood's biggest stars should have boycotted the red carpet altogether, allowing for a greater impact.
Telling her Studio 10 panel, Rowe said: 'It is wonderful women are finding their voice, that we are speaking up, but to me it is dumb to wear black on the red carpet.
'They’re still going to be wearing designer black, they’re going to still be looking gorgeous and wonderful.'
She added: 'To me, it is tokenistic and it’s not a good way of sending the right message.'
The television host believes that the women attending the event should have taken a greater stand, and worn red or purple instead to represent 'defiance.'
Her Studio 10 co-host Joe Hildebrand also disagreed with the protest, describing it as 'strange'.
He said, 'The last great Hollywood protest movement about the treatment of women was the #AskHerMore Campaign which said, 'We don’t want to be defined by what we’re wearing on the red carpet, we want to be taken seriously as actresses'.'
'And then the very next social protest movement in Hollywood is one in which they’re defining themselves entirely by what they’re wearing on the red carpet,' the host added.
In honor of the #MeToo and Time's Up campaigns against sexual harassment of women in the workplace, women in Hollywood decided to wear black on the red carpet.
To see all the looks from the 2018 Golden Globes red carpet, see here.