Jennifer Lopez and Drake got the rumour mill rolling after they simultaneously posted a lovey-dovey photo on their social media accounts.
Sources, however, say the apparent romance is “just smoke and mirrors,” and “publicity” for their new song that’s coming out, US magazine OK! is reporting.
“Jen and Drake both know the value of publicity,” a source tells OK! “All this speculation about ‘are they or aren’t they’ is certainly drumming up interest in their new track. Of course they’d be a hot couple, but their main mission is generating buzz about their collaboration.”
OK!’s source adds that the PR stunt has added benefits for both of them.
“After things went south with Rihanna yet again, Drake is more than happy to have her think he’s moved on, not to mention in such a public way, with one of the world’s most famously sexy stars,” says the source.
As for J-Lo, the buzz distracts from her “cozy bond” with ex-husband Marc Anthony who recently split from third wife Shannon de Lima.
Adds the source, “The thing about Jen is she hates to be alone. Drake’s as charming as they come… Word in her camp is that, if Drake made a move, she’d definitely go for it.”