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  1. Home
  2. Homes and Lifestyle

Ikea opens a new type of store - here’s what to expect

Their new store avoids meat balls and blue shopping bags to focus on cutting edge design - by Andrea Black
  • 05 May 2019
Ikea opens a new type of store - here’s what to expect

A new kind of Ikea

Eight years after opening one of their biggest stores in the world in the Sydney suburb of Tempe, Ikea is now opening one of their smallest in another Sydney suburb. The northern beaches shopping paradise, Warringah Mall, now boasts one of the world’s first IKEA Home Planning Studio. Here you can book a two-hour one-on-one consultation with a home planning expert who’ll talk you through the range of options available for your space whether it’s a modular kitchen or a new wardrobe system. The classic Ikea experience can be a little overwhelming, especially when trying to plan home improvements, so it’s understandable that this new kind of Ikea outlet has become a reality.

Ikea Australia
Ikea Australia

Personalised and Innovative

With a range of interactive tools, your consultant will outline what’s possible within your budget and space. The Ikea Home Planning Studio is driven by knowledgeable experts using a selection of in-store innovations such as the 'Pax Projector' for wardrobe designs, a range of online tools for kitchen design and a virtual shopping wall that allows you to instantly transfer the elements of your design to your device ready to be purchased online and delivered to your home. IKEA Australia country manager, Jan Gardberg says they have reinvented the traditional IKEA experience for a different audience with different shopping needs putting digital at the heart of the customer’s journey.

'However, the digital experience is delivered in our most personalised approach yet.’ Gardberg says.

Ikea Australia
Ikea Australia

Make sure to book

A kitchen planning session costs $99.00 and advance bookings are recommended and the session fee is refunded if you purchase a kitchen. Shoppers are also encouraged to come in and browse, with examples (both virtual and real) of kitchen and wardrobe designs on site and a range of design tools available for customer use. At 98sqm, the Home Planning Studio might be dwarfed by other Ikea stores around Australia but makes up for it in personalised service and clever digitals tools that meshes the online and store experience like no other retailer in the market.

Andrea Black
Andrea Black
Travel, design and interiors writer Andrea Black embraces maximalism in the home, prefers mid-century modern style furniture and likes to hunt down vintage pieces. She specialises in travel relating to design, history, architecture and music. When visiting a city she will track down vintage vinyl record stores and bring home a local release.

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