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WATCH: Geordie Shore's Charlotte Grosby protests about Sea World
Watch 1:26

WATCH: Geordie Shore's Charlotte Grosby protests about Sea World

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ABC breakfast overtakes Today show in ratings shock

ABC breakfast overtakes Today show in ratings shock

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Today show loses another host

Karl Stefanovic claims his Instagram account was ‘hacked’

Karl Stefanovic claims his Instagram account was ‘hacked’

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Channel 9 favourite 'set to replace either Deborah Knight or Georgie Gardner'

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Lisa Wilkinson isn't happy with coverage of new Today show lineup

Lisa Wilkinson isn't happy with coverage of new Today show lineup

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The real reason there is no announcement about Lisa Wilkinson’s replacement

Karl Stefanovic Today show return shock

Karl Stefanovic Today show return shock

{headline}

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REVEALED: What Georgie Gardner and Deborah Knight have been hiding

REVEALED: What Georgie Gardner and Deborah Knight have been hiding

TODAY Show shock: Big changes for Georgie Gardner and Deborah Knight

TODAY Show shock: Big changes for Georgie Gardner and Deborah Knight

Georgie sets the record straight on her relationship with Karl

Georgie sets the record straight on her relationship with Karl

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New Today Show line up CONFIRMED

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Lisa Wilkinson's shock return to TODAY

The REAL reason Karl was sacked

The REAL reason Karl was sacked

Georgie Gardner breaks her silence on axing of co-host Karl Stefanovic

Georgie Gardner breaks her silence on axing of co-host Karl Stefanovic

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Expert claims Today is 'in big trouble' as ratings go from bad to worse

'They need to scrap everything' - by Penelope Kilby
  • 24 Apr 2019

Former Channel Nine executive Rob McKnight says the network needs to "go back to the drawing board."

Expert claims Today is 'in big trouble' as ratings go from bad to worse

His scathing comment is in regard to Channel Nine's new-look Today, which has seen a massive decline in ratings since its relaunch in January following the departure of its star Karl Stefanovic and news anchor Sylvia Jeffreys.

"Today got beaten by The Morning Show. That should not happen," Rob told TV Blackbox listeners, referencing the mid-morning program which follows Today's rival, Sunrise. 

Along with Georgie Gardner, the breakfast programs is lead by Deborah Knight, plus newcomers Tom Steinfort and Brooke Boney.

"How many more bad headlines can they take with this show? It is not working. They need to go back to the drawing board,' Rob advised.

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It's all smooth sailing up here in gorgeous Airlie Beach! See you tomorrow from 5:30am! ☀️⛵️ #9Today

"They need to scrap everything that they're doing now and try again because they got it wrong."

TV Blackbox commentator Steve Molk then crunched the numbers. 

"Since Today's big relaunch in January, the trend line is still going down. It's still moving away from Sunrise whose trend line is going up. On average Sunrise is 60K, 70K, 80K to a 100K difference of a morning."

McKnight added, "Sunrise being number one is no longer the story, it's a given now."

WATCH: KARL QUITS TODAY

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WATCH: Geordie Shore's Charlotte Grosby protests about Sea World
Watch 1:26

WATCH: Geordie Shore's Charlotte Grosby protests about Sea World

{headline}

{headline}

ABC breakfast overtakes Today show in ratings shock

ABC breakfast overtakes Today show in ratings shock

Today show loses another host

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Karl Stefanovic claims his Instagram account was ‘hacked’

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{headline}

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{headline}

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REVEALED: What Georgie Gardner and Deborah Knight have been hiding

REVEALED: What Georgie Gardner and Deborah Knight have been hiding

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TODAY Show shock: Big changes for Georgie Gardner and Deborah Knight

Georgie sets the record straight on her relationship with Karl

Georgie sets the record straight on her relationship with Karl

New Today Show line up CONFIRMED

New Today Show line up CONFIRMED

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Lisa Wilkinson's shock return to TODAY

The REAL reason Karl was sacked

The REAL reason Karl was sacked

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Georgie Gardner breaks her silence on axing of co-host Karl Stefanovic

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