Do you know your kombucha from your clostridium? Or what microbiota or fermentation is?
Don't worry - most people don't either! While gut health is big news in the health and medical world, most of us don’t really understand it, according to new research, which reveals that 77% of Aussies know more about Bran, the character from Game of Thrones, than the benefits of bran fibre for optimum gut health.
A new cute video from Kellogg’s explains the basics of gut health, in the format of Game of Thrones, to help the public understand the epic battle that takes place inside the gut as the bacteria battle for supremacy.
Watch it here: