A shock new plan to turn young Robert Irwin into the latest $2 million star of the family has sparked a fresh wave of concern for the 13-year-old, as anxious friends fear it’s ‘too much, too soon’.
The report comes after a week where Bob has been thrust into the spotlight as the new face of the Irwin family, becoming the main focus of the recent Steve Irwin Gala Dinner, and doing
a slew of radio and media engagements to promote his birthday and new calendar.
The ‘Bob Blitz’ PR campaign is believed to have been orchestrated by his mum Terri, who’s keen to push her young son’s profile in the hope he’ll become the family’s latest star.
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