Former One Direction star Liam Payne isn’t one to shy away from showing a little skin on his Instagram account.
WATCH:Liam Payne strips down in steamy new Hugo Boss campaign
And now, the hunky singer has stripped down for a new ad campaign for luxury brand Hugo Boss, which has seemingly left fans a little hot and bothered.
The 26-year-old singer took to Instagram on Tuesday to share a video and several snaps of the steamy ad, along with the caption: “#HUGObodywear #HUGOxLiamPayne.”
In the video, Liam appears in next to nothing alongside Victoria’s Secret angel Stella Maxwell, who is also scantily clad in just a pair of Hugo briefs.
Liam flaunts his washboard abs in his super-snug tighty-whities, while rolling around in bed with the blonde beauty, who is seen cuddling up to him.
In one of the photos, Liam shows off his rippling muscles while lying across Stella’s seemingly naked body and casting a seductive gaze.
In another racy snap, Stella is seen lying on top of the British pop star, who appears to be naked and is lying on the bed with his legs spread.
Fans were seemingly left a litte hot and bothered by the racy snaps, with many taking to Twitter to comment on Liam and Stella’s steamy images.
“Nothing just Liam Payne and Stella Maxwell being themselves……Sexyyy Mfs,” one person wrote.
“I’m literally losing my mind Liam Payne what are you doing to me,” another person stated.
A third person added: Holy s**t! @LiamPayne is one hot hun.”
The racy ad campaign was Liam’s first ever bodywear capsule collection for the luxury brand, which he told British GQ was “basically soft-core porn.”
“It just ended up being a lot more naked than I thought it was …I mean it was just a room full of five or six people and a hell of a lot of tequila to get me to this level,” he said.
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