Celebrity Apprentice 2021: Meet the contestants

It’s the latest reality TV reboot set to light up our TV screens in 2021.

Yep, an all-new Celebrity Apprentice is on its way back as Channel Nine resurrect the fan-favourite series.

Gone is Mark Bouris and in his place (and responsible for “firing” the stars) is Lord Alan Sugar. He’ll be joined by incredibly talented business women Lorna Jane Clarkson and Boost Juice’s Janine Allis who will be Alan’s righthand women throughout the show’s run.

WATCH: Blake Garvey refuses to take his shirt off for charity on Celeb Apprentice

According to TV Blackbox, the decision to reboot the show was in response to the pandemic, with the network looking to commission a show that had proven to be a commercial success.

Television company Fremantle previously produced the series four times for Nine, but rights have now changed hands to Warner Brothers Australia.

The Nine Network previously teased the new season promises plenty of never-before-seen twists and tasks to keep viewers on the edge of their seats.

In each episode, celebrities will take on epic tasks, using their business savvy, creativity and charm – while reaching into their little black book of contacts – to win cash for their chosen charities.

After it was revealed last month that Michelle Bridges and Michael “Wippa” Wipfli were among the stars taking part, we’ve been dying to know who else will be giving Celebrity Apprentice a shot.

Well, wonder no more because the full line-up has just been announced – and let’s just say there are a few surprises!

Scroll on to see all the high-profile names about to battle it out on Celebrity Apprentice.

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The Veronicas, Lisa and Jess Origliasso: ARIA Award-winning pop duo

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Ross Noble: English comedian and actor

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Shaynna Blaze: Judge on The Block, interior designer and writer

Network Ten

David Genat: Winner of Australian Survivor: All-Stars and international model

Instagram

Martha Kalifatidis: Star of Married at First Sight and social media influencer

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Rob Shehadie: Writer, comedian, and star of Here Come the Habibs

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Camilla Franks: Iconic fashion designer and artist

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Anthony Callea: ARIA Award-winning artist and Australian Idol star

Instagram

Alex Hayes: Professional surfer and Instagram star

Instagram

Michelle Bridges: Celebrity personal trainer, author and TV personality

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Michael ‘Wippa’ Wipfli (right): One half of Nova FM’s Fitzy & Wippa radio show

Channel Nine

Olivia Vivian: The most successful woman in Australian Ninja Warrior history and Olympic gymnast

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Erin Doyle

As Digital Managing Editor of WHO, New Idea and New Idea Food, Erin Doyle spends her days leading the digital team and overseeing online content. When she’s not all over the latest celebrity, pop culture, Aussie TV, food and lifestyle news and trends, she can be found dreaming of her next travel destination.

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