The world is remembering Hugh Hefner following the news of his death.
Celebrities including Heidi Montag, Gene Simmons and Jenny McCarthy have taken to Twitter to share tributes to the late Playboy founder.
Born Hugh Marston Hefner on April 9, 1926 in Chicago, Illinois to parents Grace Caroline and Glenn Lucius Hefner, the businessman died on Wednesday.
'My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognisable and enduring in history. He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises,' said Cooper Hefner, his son Chief Creative Officer of Playboy Enterprises.
This article originally appeared on WHO.