A UK blogger whose Instagram post plugging mouthwash led her to receive death threats, has slammed those who have dragged her ‘name and image through the mud’.
Scarlett London shared a seemingly-innocent post to her 48,000 Instagram followers on Saturday.
‘The best of days start with a smile and positive thoughts. And pancakes. And strawberries. And bottomless tea,’ the caption – alongside a photo of Scarlett sitting on her bed with a cuppa – started.
But eagle-eyed viewers were quick to point out that the cup of tea she was holding appeared empty, and the stack of pancakes beside her appeared to be tortillas.
The post – which was part of a paid partnership with Listerine – also featured a bottle of mouthwash on the bedside table.
Critics were quick to label the post ‘fake’.
‘It’s images like this that give young girls false impressions of life and unrealistic expectations of how they expect to be treated,’ one person commented.
But on Monday, Scarlett took to Instagram again to hit back at those who have ‘discovered my Instagram feed and decided to pick it apart online, in front of thousands’.
‘Each time I refresh my page, hundreds of new nasty messages pour onto my Instagram, Twitter and YouTube, some of which have contained malicious death threats,’ the blogger wrote.
‘There are now hundreds of thousands of tweets circling the internet, shaming me.
‘I implore those mindlessly sharing this content to research who I am as a person, before they further drag my name and image through the mud.
‘Yes, I do adverts on here, but only with brands I genuinely use and would spend money on myself.
‘My feed isn’t a place of reality… Sometimes my photos are whimsical and OTT and a little too pink, but I’m not presenting this as an ‘idealistic’ version of life that young girls should aspire to.
‘Those who follow me will know my reality. I try to raise awareness for the digestive condition I suffer from, the same condition that years ago threatened me graduating from university.
‘My Instagram has been an outlet to show you can be positive and have fun with life, despite this condition.
‘I personally don’t think my content is harmful to young girls but I do agree Instagram can present a false expectation for people to live up to. And I am wholeheartedly sorry if I’ve ever made anyone feel inadequate through my content.
‘My life mission is quite the opposite. I am a strong 24-year-old woman who has experienced bullying in the past. I am and will be okay after this hideous experience.
‘But another young girl or guy as the subject of a targeted hate campaign might not be okay. Please remember at the centre of of every viral storm is a human being.’