Ask any woman if she'd like to wear a bold red lipstick and she'll likely tell you yes.
But in the very next breath she's just as likely to say she's not confident enough to do so, or, that she would, only the bold hue simply doesn't suit her.
That's a shame and for a couple of reasons. Firstly, there's a red out there to suit everyone.
And secondly, it's nowhere near as tricky a shade to wear as you might think. And then of course there's this - red is HOT and on all women.
You see, what you may not know is that these days lip colours come in all types of textures and makes and trust me when I say this - there is, without a doubt, at least one true red out there you will enjoy wearing, if not many more.
And while a super strong red might be a little too much to start with, there's no reason why you can't start with baby steps and then build up baby! Try a single coat or even a smudge with a fingertip. Soon you'll be layering up I promise. And you will not look back!
After all, red says strong, it says confident, it says here's a woman running her own life and loving it - and that's you yes?
Here, a quick rundown of the brand new types of red lip products that you really should try. Who knows - they might just change everything for you!
If you're new to red this is a great place to start. This luscious, juicy semi-sheer red lipstick is heaven and yet - thanks to its softness won't overwhelm newbies.
Named after the mystical garden of the same name, comes this deliciously seductive lipstick that nourishes lips as well as painting them in glossy red. But - it will not dry and crack nor bleed. It's flattering on all complexions and it's goods for you too! Yes, lips are immediately soaked in moisturising mango seed, beeswax and shea butter so your pout is plump and cared for.
This crayon-style silky lipstick glides smoothly over lips, instantly coating them in bold, matte colour and a conditioning formula to keep them soft, comfortable and always dramatic.
Laura Mercier’s most pigmented lipstick yet, it coats lips in rich full-coverage colour in just one stroke. Plus, the crayon/pencil shape makes it dead easy to apply so novices need not worry.
A unique blend of mattifying powders and lip conditioners create a comfortable matte finish that doesn’t dry the lips either so you don't need to worry about touch-ups and so on. Finally, a built-in shaper gives you the power to customise the tip and shape for easy and precise lining or filling.
If traditional tubes of red lipstick seem daunting a liquid version might be just the ticket.
This all-in-one lipstick has the look of a liquid, the comfort of a balm and a gorgeous glossy (VERY red!) sheen. Formulated with a superfruit blend of cranberry, blueberry and raspberry extracts, it provides full-coverage yet glides on effortlessly, and, thanks to its innovative formula, provides long-term moisturise.