When a product sells out just 24 hours after it goes on sale then you have a genuine winner on your hands.
That's exactly what happened the Aussie beauty brand Vice Reversa released its anti-wrinkle skin fix patch onto the UK market. Things legitimately blew up the internet and within one full day stock was completely exhausted.
Firstly, the brand has restocked and the patches are available again.
And now, with that out of the way, let's look at why they're so very sought-after and why they sold out so fast in the first place.
A little background ... According to the brand's creators, Vice Reversa is a modern skincare company in that it believes in a combination of both science and nature. Okay. We like the sound of that.
Next, the team says it likes its skincare to be simple. But also smart. Again. A big tick from us.
Finally, the good folk at Vice Reversa say that their delivery system - a patch covered in micro fine needles which penetrate the epidermis - the top layer of the skin - means their skincare works. Like, really works. And it seems their customers agree.
Like we said, Vice Reversa Skin Fix Patches, $79.95 (box of eight), sold out in the UK just one day after going on sale. People like this product. A LOT. And that's because it seems to work.
You see, the patches aren't just covered in teeny, tiny needles. They also contain proven wrinkle fighters including hyaluronic acid, collagen, peptides plus more. The patch is applied to the area of concern and worn for a minimum of two hours. Once removed skin is visibly plumped and refreshed because the powerhouse ingredients have been able to penetrate the skin thanks to the micro needles.
Made in Korea, the company also sells Pimple Patches, $39.95 (box of eight). YouTube beauty sensation Chloe Morello is a fan which certainly isn't slowing sales any.
Our take - we like them. And they are effective. Indeed, this is not new technology so much as new to the skincare market. Medical supplies such as insulin have been given to patients via trans-dermal patches for some times.
That said, skincare is a different business altogether and these are not the cheapest items on the block so ensure you read the instructions and follow them to a T. You do not want to waste even one.