Gun control is a serious matter in the United States and Amy Schumer gone all out to maximise publicity for the cause.
On Thursday, the blonde beauty took to social media and posed in JUST a bra to promote National Gun Violence Awareness Day, writing: 'Today please #wearorange for gun safety! #everytown'.
In the racy shot, which doesn't include Amy's head, shows the comedian in a cheetah print bra in a bathroom.
Gun control is a subject close to Amy's heart, following the tragic murder of two audience members during a showing of her film Trainwreck last year.
Reactions were surprisingly positive with Instagram with commenters hailing the 'Trainwreck' star as 'super hot,' 'beautiful' and “LEGIT PERFECT.'
'You have raised my ... awareness,' added one user.
What better way to raise awareness and spread the word than with a naked photo?