Aldi is known as the great Australian discount supermarket, but lately, it’s been getting a lot more attention for its makeup and skincare products. The Lacura caviar line was first released in 2016, but it was only a limited release product. It was brought back again in 2017.
Recently, it’s been brought back one more time as part of a Mother’s Day and Special Buys promotion. While some of the products can be bought on their website, the majority are only available in-store, which explains the long lines of customers trying to get their hands on Lacura’s caviar products.
The demand is so high that some stores have reported that their testers had been stolen! But what is it exactly that makes this bargain beauty line so hype-worthy? Let’s take a look at why Aldi has been a hit with beauty devotees and serum junkies alike!
Lacura Is Outperforming More Expensive Skincare Products
Hundreds of users have vouched for the excellent quality of Aldi skin care. The Lacura line features a series of cheap imitations for incredibly expensive La Prairie products. La Prairie’s famous Skin Caviar Luxe Cream retails at David Jones for a staggering $690. Lacura, on the other hand, has the Caviar Illumination Day Cream and Night Cream, which you can get for $19.99 each.
It’s not just the Aldi caviar face cream which has proven to be effective. Two other Lacura products were awarded in the 2019 Product of the Year Awards—Lacura Skin Science Renew Expert Eye Gel and Lacura Skin Science Renew Expert Wrinkle Smoother.
Customers Are Obsessed, And The Line Has Sold Out In Various Stores
The price tag seems to be the only real difference, as countless customers have raved about the quality of Lacura’s moisturiser and eye cream. Some have even claimed that the Lacura Caviar line is more effective than La Prairie’s Skin Caviar, even though it’s so much cheaper.
Instagram user @_miss_ky_ raved in an IG haul post about Lacura. “This is honestly the best face cream I have ever used in my life and it’s selling like hot cakes. I actually talked two ladies into buying it while I was in store.”
Another woman posted on Twitter: “Lacura caviar day cream is a miracle. Using this one year and tonight was asked for ID when buying wine. I'm a 42-year-old mum of four.”
The products are so popular that when Aldi made them part of a Special Buys promotion this May, the Lacura line sold out in minutes. Some opportunistic shoppers promptly put up their extras on eBay for a higher price, and people are still buying them—that’s how good the Aldi caviar face cream is!
But What Exactly Does Lacura’s Caviar Products Do?
The secret to the effectiveness of this Aldi face cream is in the ingredients: Lacura’s caviar range has essentially the same ones as those of the La Prairie Skin Caviar. Its main component, caviar extract, is chock full of vitamins and minerals that tackle wrinkles and other signs of ageing.
It also has hyaluronic acid, best known for improving skin hydration and increasing collagen production. With regular use of this acid, you can minimize wrinkles, diminish dark spots, and make skin firmer.
A third ingredient is snow algae extract, which has been shown to make stem cells replace damaged cells, making skin more youthful and dewy.
The best part? The Lacura range is cruelty-free, and the caviar line, in particular, is alcohol-free. All the soothing and rejuvenating ingredients could explain why there haven’t been any reviews detailing breakouts or bad reactions. Not bad for a cheap dupe!
Aldi Is Known For Its Affordable, Rave-Worthy Products
It’s not just the caviar skin care that has been getting attention from beauty experts. Aldi’s Lacura range has also created dupes for cult fave cosmetics, like YSL Touche Eclat concealer, and Benefit Hoola bronzer. It even has a dupe for Pixi Glow Tonic, widely considered a Holy Grail product by beauty gurus.
Lacura also has great products for oily skin care, like the Essentials Purify Exfoliating Face Wash, and the cleansing pads which are a direct dupe for the more expensive Nip + Fab product. Who knew Aldi makeup and skin care would be as good as the pricier stuff in department stores?
Believe The Hype And Get Your Hands On Lacura Caviar Cream Before It’s Gone
A lot of customers have begged Aldi to make the Lacura caviar products part of the regular range, but until that happens, you’re just going to have to scout your nearest Aldi branches. It’s definitely worth the hunt. Buy a jar and see exactly why it’s so in demand!