The Simplicity Of Australian-Made Lingerie
The French-inspired decadence of Agent Provocateur and fun sensuality of La Senza are all well and good, but sometimes you want something a little more...down under.
Australians are known for having a laidback, carefree style, so it makes sense that you’d want your lingerie to reflect that. And who better to capture the Aussie spirit than a homegrown brand?
Whether you’re looking for your first provocative bra or your 20th, you can’t go wrong with a local lingerie designer. From comfortable-yet-sexy lace bralettes to bodysuits that will take your breath away, you’re sure to find Australian lingerie brands that exude just the vibe you want.
The Best Australian Lingerie Brands
Sass & Bide
As the makers of one of the best lingerie in Australia for the last twenty years, Sass & Bide has been an industry game-changer in women’s fashion. Their designs are somehow classic yet fresh, playful yet sexy, young yet sophisticated. Their underwear collections are available in Myers stores nationwide.
Love Stories likes to play with duality – say, matching a structured bralette with a wild animal print – to add interesting textures to familiar silhouettes. Established in 2013, this homegrown boutique has expanded its reach to dozens of other countries, bringing gorgeous Australian intimates and swimwear worldwide.
Lingerie in Australia wouldn’t be where it is today without Bonds. This well-known company has been around for more than a hundred years. But even though they’re a century old, their timeless designs fit right in with the modern minimalist aesthetic. On top of their iconic everyday wear, Bonds also has a range of plus-sized lingerie and swimwear.
Hopeless Lingerie is 100% designed and made in Australia, a rarity in today’s fashion industry. Sisters Dominque and Gabrielle Adamidis started the brand in 2008 to bring out the bad girl in you. They work with lace, mesh, and sheer fabrics to add a dark, edgy twist to your sexy lingerie.
Even though they changed their name from Sally Jones, SJ Lingerie in Australia never deviated from their brand of understated-yet-gorgeous underwear. The label is known for their impeccable lace craftsmanship and attention to detail. Some of them are so beautiful and elegantly-designed, you’ll want to use them as outerwear!
Rose And Bare
Finding true nude underwear that flatters every skin tone (and not just the fairer ones) is difficult. But Rose and Bare rose up to the challenge. The brand boasts staple everyday underwear updated for the modern woman. And unlike most nude undies, the styles aren’t old or frumpy either. They’re chic, sleek, and you’ll want one for every day of the week.
If you need a go-to lace lingerie brand, look no further than Maiki. This Melbourne-based lingerie label works almost exclusively with lace, and their expertise really shows. Their bralettes are fun, flirty, and sultry all at the same time. The fabrics are all high-quality, the lingerie is ethically-made, and the prices are surprisingly affordable!
Love & Lustre
Since 2002, Love & Lustre has effortlessly blended comfort and sensuality. Their lingerie is for the woman who wants to feel sexy while lounging around the house. Choose from their wide range of silk slips, camisoles, and jerseys – all of which are easy on the eyes and soft on the skin.
You may be familiar with Australian supermodel Elle Macpherson, but did you know she launched her own line of lingerie called Elle Macpherson Body in 2016? To cater to the young women of today, she made sure that her underwear was cool, strong, sporty, beautiful, and comfortable – and not just the lacey numbers you see in every shop window.
We believe that every woman has the right to indulge themselves in the luxury of lingerie. Not only is it great retail therapy, but the right lingerie is guaranteed to lift your spirits and look as beautiful on the outside as you are on the inside. These Australian lingerie brands will not let you down!
RELATED: 10 Best Bras for Small Breasts